On 25 October 2011, Rockstar Games announced Grand Theft Auto V via their Twitter account, which included the #GTAV hash tag and a link to their homepage, which displayed the game's logo.The 'V' in the logo is styled like a bank note. A message was printed below the logo stating that a trailer would be released on 2 November 2011. On 26 October 2011, Rockstar put a Grand Theft Auto V trailer countdown on their homepage.Shares of Take-Two Interactive, the parent company of Rockstar Games, jumped seven percent following the revelation that Grand Theft Auto V is in development.
On 2 November, Rockstar released the debut trailer for Grand Theft Auto V. Giving fans a first look at the upcoming title, the trailer revealed the setting to be Los Santos, the fictional version of Los Angeles and its California surroundings, including Hollywood ("Vinewood") and rural hills and valleys. Additional features revealed in the trailer included golf, planes, jetskis, a working gym, and police chases. The song used in the trailer is "Ogdens' Nut Gone Flake" by the British band The Small Faces.
On 3 November, Rockstar Games announced that Grand Theft Auto V was in full development and that it would take place within Los Santos and its "surrounding hills, countryside and beaches", and that it would be "the largest and the most ambitious game Rockstar has yet created", with Sam Houser describing it as a "radical reinvention of the Grand Theft Auto universe". A version of Los Santos was previously featured in 2004's Grand Theft Auto: San Andreas, along with two other cities that were part of that rendition of the state of San Andreas (Las Venturas and San Fierro, based on Las Vegas and San Francisco, respectively). Rockstar parent Take-Two calls GTA V "a bold new direction in open-world freedom, storytelling, mission-based gameplay and online multiplayer," while confirming that its story will focus on "the pursuit of the almighty dollar in a re-imagined, present-day Southern California." No release date or platforms were provided in the announcement.
On 8 November, Take-Two's second quarter financial earnings report included an update on future product launch dates, with the newest game to be added to the list was the GTA V, which carried a "TBA" release. All the games on Take-Two's latest product launch schedule bar GTA V are listed as planned for release by the end of the company's 2013 fiscal year, which runs until March 31, 2013. Little official news has been said about the game since its announcement trailer, but Take-Two CEO Strauss Zelnick did have this to say that "Looking ahead, Take-Two has the strongest development pipeline in the company's history. At the cornerstone of our stellar line-up is the recently announced next installment of Rockstar Games' iconic franchise that has sold-in more than 114 million units - Grand Theft Auto V. The creative team at Rockstar Games continues to set benchmarks for excellence with every new release and we're confident that consumers' enthusiasm will be rewarded with a breathtaking entertainment experience that can only be provided by Grand Theft Auto.
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